Every solution begins with the drive to address an underlying problem – that’s where the magic truly starts ✨
Hello, I'm Samuel — a UX|Product Designer with over 5 years of experience in UX Design. I specialise in user-centred design, rapid prototyping, and cross-functional team collaboration.
I have led projects that increased app downloads by 300% and improved functionality by 30%. At TAMMWE, I led projects that raised monthly active users by 22% and grew subscription revenue by 15%. My work reduced user drop-off rates by 25% and improved user engagement by 40%. At HumanManager, I managed the design of an HR solution used by 900+ businesses across 6 countries, boosting productivity and user satisfaction.
In previous roles at The GIG Group, my solution to critical issues led to a 22% increase in revenue as user satisfaction rates shot up 35%. I have experience leading teams, managing complex projects and working with global teams across opposing time zones. I am passionate about guiding young designers and sharing industry insights. As a mentor, trainer and workshop leader, I have improved participant design skills by 40% and boosted student confidence by 35%.
Outside of work, you will find me and my kite at the beach. I enjoy attending tech conferences and seminars, photography, stop motion animation and playing video games.







